Online advertising video for Vzaar displaying their brand, key services and functionality in a short, sharp and engaging roller coaster campaign.
Brief: Video Campaign
Vzaar is a video hosting platform for business, required a short brand video which summed up their online service and the fuctionality they provided including intuitive customer focused software. The duration should ideally not exceed one minute and needed to incorporate clients they already provided with their service. The video had to advertise the business but at the same time be fun and engaging for the viewer.
Solution: Brand Advertising video
We decided to utilise clips from their current clients using the Vzaar software to host their content as part of the skeleton structure to display the wide type of videos on the platform. Developing a grid style system which could incorporate the content whilst morphing into individual single screen items.
Music was an integral part of the brief and had to reflect the brand, the client was given a selection to choose from. The advertising video had to be energetic and absorbing whilst informing a prospective user.
One minute online video depicting the power and usability of the Vzaar hosting service, featuring client videos and screen capture of the site in operation. This type of brand video using bespoke graphics is usually costly in time and money as we would need to build the entire skeleton but we able to manipulate part of an existing plugin to speed up the process and ultimately reduce costs creating a happy client with a clear advertising campaign to build their marketing around.
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