Presenting from the Food & Drink Show 2013 at Birmingham NEC Event Lucia Coward guides us to some of the highlights from this years National Consumer Show. The event was filmed, edited and the videos produced and uploaded to YouTube at the end of each day of the exhibition encouraging new visitors to visit the show and taste some of the exciting food and produce.
The brief: Exhibition and Event Filming
The yearly NCS food show combined with Farm Shop and Deli and the Forecourt Show at NEC Birmingham for food producers and retailers, organised by William Reed Media. The client needed a fast turnaround event video of the highlights that would be emailed each day via their client data lists. A programme of events would be provided by the client and the edited video must be available online at the end of the show each day. Additional presenting would be required each day for the main show video which would be produced after the show containing vox pops and interviews from exhibitors for marketing the Food and Drink Show for 2014.
The solution: Online Video Production
Lucia Coward presented from the show tying various seminars, exhibitors and events together. An onsite editor crafted the selected highlights filmed by a single dedicated cameraman along with further footage provided by the full team of exhibition cameramen. Lower third titles and job descriptions were sewn in seamlessly with appropriate Royalty Free music and animated logos, ending with contact information to enable viewers to sign up to attend the event. The final production was edited in three hours and uploaded before the show finished each day.
Exhibition and event videos presented by Lucia Coward delivered on two days to the client before 4pm each day. The videos created a spike in visitor numbers discernible from the original data contact list. A main show video was also produced alongside interviews with exhibitors, vox pops from visitors and a special emphasis on ‘Great News Ideas’ marketing ideas and products from the exhibitors. Dragon’s Pantry in Farm Shop & Deli was filmed including interviews with several of the contestants and the video produced uploaded that day.
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