A Promotional Film
for a City Hotel Chain

Promotional Brand video created for use by the client’s sales team with additional videos for web use capturing the chic and modern tech approach of this unique hotel chain. The management wanted to increase bookings and cultivate more awareness within the business community of the chain.

Created for City Inn (re-branded Mint and later sold to the Hilton chain) to be used by the sales team with additional videos for web.

The Brief:

Brand marketing video that would be used by the sales team to attract business users as well as displayed on the main website to encourage ‘click to book’ call to action.

The video must contain location and room types whilst highlighting the main amenities available to any guest whilst conveying the chic style and hi tech offering.

The Solution:

A scripted storyline was developed depicting a day in the life of a businessman arriving and staying at the hotel. Extras were brought in to populate the main bar and an actor posed as the business guest. It was filmed initially over two days incorporating filming in the kitchen and evening shots. Further filming of conference facilities and suites were included to produce small videos linked to each set of amenities.

Due to the large amount of lighting rigs and grip equipment the filming had to take place when there were none or few guests around. Planning was vital as to where the videos would be place on the website as linger times for the viewer are longer where more visual info is placed. This would allow guests to view short concise videos on each aspect streamlining the information they required and ultimately leading to a booking.

Summary:

A four minute video delivered on USB stick for use on laptops for sales team with a short 1.5 minute video for use on the website. Twelve small videos concentrating on each aspect of the hotel were included: location, dining, conference rooms, bars, rooms and suites, to name a few.

Over a three month period views of the videos were traced where the next click was to book a room, the result was a very significant increase in bookings directly attributable to the videos.